In the fall of 2008, the New York Jets(New York Jets Jerseys) along with the New York City Department of Education (NYC DOE) and Lime Connect, an organization that promotes employment for people with disabilities, launched 'Be a Cham-pion", an annual writing essay contest for students with disabilities. The contest, open to grades six through twelve,is designed to encourage students with disabilities to reflect on concepts of achievement and success as they prepare for the challenges of the last years of secondary education and think about their options beyond high school. The contest also provides a valuable instructional opportunity for teachers to address transition with their students. Authors of winning essays are invited to attend a wTap-up event hosted by the Jets.Play 60
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing com-mitment to health and fitness with an impressive roster of partner organization-Action for Healthy Kids, Ad Council, American Heart Association, National Dairy Council, Cartoon Network, United Way.
The Cooper Institute, and the U. S. Department of Health and Human Services. NFL PLAY 60: The NFL Movement for an Active Generation focuses on the health and wellness of young fans by encouraging them to be active for at least 60 minutes a day. In addition to national PSAs and online programs, PLAY 60 is also implemented locally, as pail of the NFL's in-school, after-school and team-based programs, from youth football to the PLAY 60 Challenge. The PLAY 60 Challenge is an in school curriculum created by the National Football League and the American Heart Association. For more information on how become involved with the PLAY 60 Challenge go to go to play60 for all things PLAY 60.SchoolFood
Beginning in 2004 the New York Jets partnered with the New York City Department of Edu-cation's SchoolFood program in an effort to encourage all New York City public school students to eat healthy and take advantage of the nutritious meals that are sen"ed throughout the schools.
The New York Jets specifically support SchoolFood's Feed Your Mind campaign. Feed Your Mind is an outreach campaign to encourage parents to submit school meal applications and help increase the amount of students who take ad-vantage of free and reduced-price meals in New York City's public schools. The campaign also aims to educate parents and children about the nutritional reforms taking place in public school cafeterias, where a variety of healthy meals now are included on the menu. The campaign includes posters encouraging students to cat healthy foods and stay fit as well as a Jets-sponsored sweepstakes trip to the National Football League Pro Bowl.Generation Jets Academy has served as the linchpin of the New York Jets community relations program since its inception in 2002. An education initiative, the primary goal of Generation Jets Academy is to provide clemcntary school students with enjoyable learning experiences that enhance their literacy, math skills, creativity, community awan:-ncss and self-esteem. The program provides students with personalized attention from caring and creative teachers, and a 50% increase in learning time each day. Generation Jets Academy is operated by the Gary 6linsky Children's Centers of the Brooklyn Bureau of Community Service.
Throughout the year Jets players make appearances at the school as well as attending field trips with the students. Generation Jets Academy is located at the Ethan Allen School (P.S. 306) in East New York, Brooklyn.
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